October 2, 2022
Uncategorized

Amid lockdown, this Nigerian fashion designer shot to fame with her iconic Gaia dress – Face2Face Africa

  • October 28, 2021
  • 7 min read
Amid lockdown, this Nigerian fashion designer shot to fame with her iconic Gaia dress – Face2Face Africa

Face2Face Africa

Tennessee judge accused of illegally jailing Black children using fake law
Why rich Haitians are seeking visas to settle in the Dominican Republic
Nigerian couple who obtained citizenship from Antigua flee after pointed in $53M Ponzi scheme, PM speaks
See all
The story of the Nigerian freedom fighter who founded the British Black Panthers
Exactly 10 yrs ago, Libyan leader Gaddafi was killed. Here’s a first-hand account of his last days
How 15-year-old Harriet Jacobs resisted the sexual advances of her slaveowner for years and then escaped
See all
A look at the Argungu fishing festival of Nigeria, Africa’s biggest fishing celebration you must attend
Batuku, the famous Cape Verde dance banned by colonizers for being ‘too African’
How Chad came to have its name
See all
Release date for Black Panther sequel pushed back
Hit song ‘Brown Sugar’ removed from The Rolling Stones’ U.S. tour setlist over lyrics depicting slavery
What to know about Benin man who entered Guinness World Records for balancing 735 eggs on hat
See all
This elderly couple fell in love and got married after meeting on a dating site during pandemic
Chicago newlyweds send $240 bill to guests who did not show up to their wedding
Explore Banana Island, Nigeria’s most expensive neighborhood home to billionaires like Adenuga, others
See all
Dawn Staley is now the highest-paid Black coach in women’s college basketball
Black women whose awesome discoveries were credited to men
Lauren Simmons, New York Stock Exchange’s youngest woman trader, inks podcast deal with Spotify
See all
How racism pushed this Jamaican man to start Noirbnb, the Airbnb for Black travelers
Meet the first all-Black classical symphony orchestra to feature at Carnegie Hall in its 130-yr history
Historic all-Black crew operates flight in honor of Juneteenth
See all
See all
Here are the top five highest-paid NBA players right now
The Game and eight other American rappers you didn’t know are into crypto
Here is how much Deontay Wilder made from his bout with Fury
See all
This Kenyan barber cuts hair with an axe
Jay-Z invests in tech incubator of 24-year-old tech genius from Ghana Iddris Sandu
This Ghanaian-British entrepreneur developed wireless earbuds that can instantly translate 40 languages
See all
People didn’t know about wine – says woman who left UK to transform Ghana’s wine industry
Muratina: The Kenyan traditional brew making waves in the UK thanks to this man
A look at the new Ghanaian app that allows diasporans to own and run farms remotely
See all
Visit this iconic monument at the foot of Mauritius mountain where slaves jumped to their deaths
Why you should visit this Congolese mausoleum believed to be a center of black magic
Inside the underground town of over 50 dwellings lying thirty feet beneath the Earth’s surface in Benin
See all
Economics graduate on how she started a business making fashion items from used water sachets
Ghana’s Abrima Erwiah who co-founded iconic fashion brand Studio 189 now director at Parsons
Meet the Ghanaian-Canadian designer who made AOC’s ‘Tax the Rich’ dress
See all
At just four years old, this child prodigy had read more than 1,000 books
You probably didn’t know Muhammad Ali made art, his rare drawings just sold for nearly $1M
How esteemed artist Jasper Johns ‘copied’ African teen’s sketch of injured knee without permission
See all
[Quiz] Can you perfectly match these maps to their respective African countries?
[Quiz] Can you match these African fabrics/materials to their countries of origin?
[Quiz] Do you know the trailblazing African Americans behind these inventions?
See all
Five delicious Caribbean foods you’ve probably never tried
Five amazing health benefits of Aidan fruits you probably didn’t know
Here are the top Black-owned restaurants to look out for in 2021, according to Yelp
See all

Abu Mubarik
Full bio
May 31, 2021 at 03:11 pm | Fashion Finds
Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.
Fisayo Longe is the founder of Kai Collective, a womenswear brand taking the fashion world by storm. She founded the direct-to-consumer e-commerce firm in 2016 to offer independent women unique collections with an African touch.
Born in the UK, Longe spent her childhood in Nigeria. She moved back to London to complete her secondary education and got admitted to study law at a university. However, she could not finish because she failed to make the required grades.
Longe was fortunate enough to land a six-month internship at KPMG and later spent her time traveling around Asia. Through her travels, she was inspired to start a fashion and travel blog. On her return to the UK, she was offered a full-time job at KPMG as an apprentice accountant, according to Forbes.
Meet the Kenyan man turning used face masks into building blocks
From $300 million to nothing, here’s how Mike Tyson lost it all but came back
Woman accidentally destroys $26 million lottery ticket in laundry
$18 million has been paid to kidnappers in the past 10 years in Nigeria
While at KPMG, she continued to post on her travel and fashion blog, in addition to schooling during the summer holidays. Her interest in fashion led her to accept a short-term contract at Liberty, a London-based fashion brand in merchandising to get further experience in the industry.
She subsequently founded Kai Collective targeting the Black community with a touch of African fashion. Longe owns 100% of her business but has made community ownership a key feature of her business strategy. She takes feedback from her customers and incorporates it into her strategic decisions, and this has indeed paid off. According to Forbes, her revenue increased by half a million dollars, hitting $550,000.
“Our clothes make women feel good, but I don’t think we would be successful if it wasn’t for our community building and our very clear message that priorities and uplifts women,” Longe told Forbes.
The majority of her customers are made of Black women between the ages of 24 and 30 living in the U.S., U.K., Australia, and Nigeria. Aside from building a solid brand, Longe is also influencing many designs and brands.
Before venturing into fashion, Longe had no connection in the industry. She had to rely on her 47,000 (now 122,000) Instagram followers to get her works out there. Her social media marketing paid off when a photo of her outfitted in a Kai dress at a BAFTA party went viral, according to Forbes.
Just when she was gearing up to launch, the pandemic struck in Asia, where her products were manufactured. This delayed production but requests for the outfit did not subdue.
With many Asian economies recovering from the pandemic, Longe launched the iconic ‘Gaia Dress’ in April 2020 and it sold out almost immediately.
 
 
A post shared by KAI (@kaicollective)

Made with a mesh fabric by another Nigerian, female-owned brand, Grapes Pattern, the Gaia dress, according to Native, is “a colorful swirl of textures and patterns that is uniquely crafted for each wearer, as no two Gaia dresses look the same, and this was done in a bid to reduce waste of fabric and resources during the production process.” 
The dress attracted media attention to Longe’s brand and she has since been featured on Elle and Vogue. Her brand also got a mention on Beyonce’s directory of Black Owned Everything.

Join the conversation Share your thoughts
Liberian teen who returned missing $50K rewarded by President Weah
Nigerian couple who obtained citizenship from Antigua flee after pointed in $53M Ponzi scheme, PM speaks
Exactly 10 yrs ago, Libyan leader Gaddafi was killed. Here’s a first-hand account of his last days
Former NFL player gets 12 years in prison after wife caught him sexually assaulting 12-year-old girl
Face2FaceAfrica
© 2011- 2021 Pana Genius
All Rights Reserved
Subscribe to premium
Already a member? Sign in.
Subscribe to premium
Already a member? Sign in.

source

About Author

redex

Red ExplorerNG is an online platform showcasing the richness of African culture. It provides online information that is not only limited to the following categories: Culture, Lifestyle, Entertainment, Business, Sports, Books, News, and Opinions.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.