October 2, 2022
Events Lifestyle Uncategorized

Flavour Sweetens Atmosphere at Life Continental Lager Concert | Business Post Nigeria – Business Post Nigeria

  • November 22, 2021
  • 8 min read
Flavour Sweetens Atmosphere at Life Continental Lager Concert | Business Post Nigeria – Business Post Nigeria

By Aduragbemi Omiyale
Consumers of Life Continental Lager Beer were recently treated to undiluted entertainment at the Polo Mall, Shoprite, Enugu, by Nigerian High-life superstar, Flavour of Africa and other music maestros.
Flavour of Africa did not disappoint as he sweetened the atmosphere at the Life Continental Lager concert, making the consumers of the brand ask for more at the live concert organised to celebrate consumers of the leading beer brand as part of its Turu Ugo Lota campaign to provide consumers with fun and entertainment.
Life Continental Lager Beer recently started an exciting musical tour and in Enugu, celebrities such as Queen Theresa Onuorah, Larry Gaga, DJ Synergy, Chibest, Yul Edochie, Franky DJ P.O.P, Ugoccie, and Twinz Parrot thrilled the audience.
“Life Continental Lager Beer has grown to be a dominant beer brand in Nigeria while maintaining a unique cultural identity that resonates with its consumers. The brand has always been very close to its root and its people.
“With this Progress Tour Concert, we have taken steps to further deepen this connection. We realize how much it means for the people of Enugu to be able to celebrate with friends and family and we wanted to be part of that experience for our loyal consumers,” Senior Brand Manager of Life Continental Lager Beer, Ms Aishat Anaekwe, stated.
She further disclosed that, “Life Continental Lager Beer is all about giving its consumers a celebratory experience that will not only resonate with them but also be equally memorable, and the Progress Tour is another way that Life Continental Lager Beer has been bringing joy and unforgettable experience to Nigerians.”
The night ended with a deft performance of the Turu Ugo Lota anthem, titled Egedege by the trio of Flavour, Queen Theresa Onuorah and Larry Gaga. “Turu Ugo Lota” TVC campaign was woven around the Igbo maxim that is meant to inspire Nigerians to ‘Bring Home the Glory’ in their respective human pursuit.
Recall that the inspiring and exciting TVC tagged ‘Turu Ugo Lota’ was unveiled on the 2nd of September, at the Base Landmark, Enugu. Life Continental Lager Beer had hosted some of Nigeria’s leading personalities to a social discourse that highlighted the lessons of parental guidance, discipline, diligence and integrity as being the bedrock of progress and success in any given society.
Through the Turu Ugo Lota campaign, the brand connects with the mindset of South-eastern people who love the fun of all ages, rekindling their deep pride in being Igbo, while at the same time satisfying consumers through the unique taste of Life Continental Lager Beer. Beyond being an adage, Turu Ugo Lota is a passion that weighs upon every young Igbo, to go forth into the world—despite its challenges and limitations—build new relationships, work hard and attain success.
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Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.
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By Dipo Olowookere
A veteran comic actor in the Yoruba movie industry, Babatunde Omidina, otherwise known as Baba Suwe, is dead.
A close associate of the popular role-interpreter, Modupe Johnson, another veteran in the industry fondly known as Fali Werepe, confirmed the death of her colleague on Monday.
She posted on her social media platform that Baba Suwe, who married one of her close friends, Monsurat Omidina, popularly known as Omoladun Kenkelewu, breathed his last.
In 2009, Baba Suwe lost his actress wife, Omoladun, to the cold hands of death and two years later, he was apprehended by officials of the National Drug Law Enforcement Agency (NDLEA) at the Murtala Mohammed Airport, Lagos on the suspicion that he ingested cocaine wraps.
He later got a judgement in court against the agency, which was ordered to pay him N25 million as compensation.
A few years ago, the comic actor was down with sickness and funds were raised for his treatment abroad. Since then, he has not been too prominent on the television screen.
Before his demise, Baba Suwe acted and produced several movies.
Flavour Sweetens Atmosphere at Life Continental Lager ConcertFlavour Sweetens Atmosphere at Life Continental Lager Concert
By Aduragbemi Omiyale
The Commissioner for Tourism, Arts and Culture in Lagos State, Mrs Uzamat Akinbile-Yussuf, has announced the suspension of the Greater Lagos Fiesta 2021.
A statement signed by her explained that the decision to put a hold on the event was because of the rising cases of COVID-19 in Europe and other places.
A few countries in Europe, including Germany, Austria, Greece, are reintroducing lockdowns amidst the fourth wave of the virus and in order not to erode the gains recorded so far in curbing the disease in Lagos, the state government said it was imperative to follow the latest proactive advice from health authorities to suspend all activities earlier announced for the festival.
She said the government, under the leadership of Governor Babajide Sanwo-Olu, agreed to follow the sound advisory from health authorities in respect of the mammoth crowd expected at some of the gatherings as well as the dangers associated with attendance by members of the Diaspora community, who may be returning from Europe and other parts of the world now experiencing the fourth wave.
“We have seen Germany, Austria, and Greece reintroduce restrictions to curtail the spread of the pandemic. Germany is particularly a country in Europe with many Nigerians, who typically return home for the Christmas holidays. This is what science enables us to predict to forestall the tragic experience of last December when scores of our citizens died during the pandemic around yuletide.
“Our emotions favour going ahead with the plans but we must, as a responsible government, submit our will to the predictive intelligence and overriding power of science,” she said in the statement.
“The strategic intent of the state government in wanting to hold the fiesta was to accelerate the process of reflating the economy of Lagos State by putting money in the hands of our people through the deluge of commercial activities planned to take place during the fiesta.
“But the imperatives of protecting the lives of our people clearly override all economic and commercial considerations,” the Commissioner added.
Mrs Akinbile-Yussuf thanked all the corporate sponsors who have so far indicated interest to support the carnival, saying, “we will not forget your rare demonstration of goodwill towards the administration of Governor Babajide Olusola Sanwo-Olu and, indeed, the people of Lagos State at a challenging time when businesses are battling with limited resources. You will remain our partners for this and similar initiatives that are in the works.”
The Commissioner, therefore, counselled event organisers and owners of event centres in the state with plans to host events in December to seek the guidance of the Lagos State Safety Commission, as well as the Ministry of Health, and enforce strict adherence to all COVID-19 health safety protocols.
By Aduragbemi Omiyale
About 15 customers of Quickteller will have the opportunity to be at the 2021 edition of the Interswitch One Africa Music Fest taking place in Dubai, the United Arab Emirates from Monday, November 22 to Saturday, November 27.
Business Post gathered that five of the lucky users of the leading consumer digital payment platform in Africa were selected at the first raffle draw held on Monday, November 8, at the Interswitch Office in Lagos.
At the second draw, which took place on Monday, November 15, 10 additional customers emerged and will enjoy an all-expense-paid trip to the prestigious global music festival, which will have Wizkid, Tiwa Savage, Tekno, Flavour, Sarkodie, among others perform.
A statement from the firm disclosed that the winners were selected from a pool of Quickteller users, comprising new and existing customers who conducted at least three transactions in one week.
In line with corporate governance principles guiding consumer promos, the entire process, including the raffle draw, was conducted under the scrutiny of the representatives of the Federal Competition and Consumer Protection Commission (FCCPC) and the National Lottery Regulatory Commission (NLRC).
While congratulating the winners, the Group Chief Marketing and Communications Officer, Interswitch Group, Ms Cherry Eromosele said, “We remain focused on our efforts to reward and empower our numerous customers for their loyalty to the Interswitch brand. One of the ways we do this is by supporting our customers’ lifestyle and bringing them closer to their dreams.”
“We recognise that the export of entertainment and musical talents is creating value for Nigeria and positioning the continent for more opportunities globally. Our objective, therefore, is to showcase African talents to the world, celebrate these incredible talents while staying true to our commitment to support the lifestyle aspirations of our consumers,” she added.
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