Nigerian musician, Adeleke David Adedeji popularly known as Davido makes it to the world cup by appearing on the theme song to the tournament. He has been featured in the Qatar 2022 World Cup official theme song.
Davido announced this development on his Social Media handle on Friday, 1st April 2022, saying the official soundtrack is titled ‘Hayya Hayya’ (Better Together).
He tweeted, “I’m honored to be featured on the Official #FIFAWorldCup 2022 Soundtrack! See y’all later 2NITE! This one is for Africa! TULE!!!! ??❤️ WE RISE!”
FIFA on its official page, said their choice is to “connect with audiences worldwide through the shared passions of football and music.”
“The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”
Reacting to the single, FIFA Chief Commercial Office, Kay Madati, said, “By bringing together voices from the Americas, Africa, and the Middle East, this song symbolises how music – and football – can unite the world.”
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
By NWANKWO, Grace Chinasa